Hans Kejo

Printing and designing it's better to our work..

Hans Kejo
Operation Director
George Wakuganda

We care our customers and good management

George Wakuganda
MD

Core values

We break down barriers so teams can focus on what matters – working together to create products their customers love.

  • Customers First

    Our company exists to help merchants sell more. We make every decision and measure every outcome based on how well it serves our customers.

  • Act With Integrity

    We’re honest, transparent and committed to doing what’s best for our customers and our company. We openly collaborate in pursuit of the truth. We have no tolerance for politics, hidden agendas or passive-aggressive behavior.

  • Make a Difference Every Day

    Our company exists to help merchants sell more. We make every decision and measure every outcome based on how well it serves our customers.

  • Think Big

    Being the world leading commerce platform requires unrivaled vision, innovation and execution. We never settle. We challenge our ideas of what’s possible in order to better meet the needs of our customers.

  • Do the right thing

    Integrity is the foundation for everything we do. We are admired and respected for our commitment to honesty, trust, and transparency.

  • Stronger united

    We’ve created a positive and inclusive culture that fosters open, honest, and meaningful relationships.

OUR STORY
OUR STORY

Behind every brand is aninteresting story

Founded in 2010, Smart Sports Gears was born out of a passion for sports and a desire to make high-quality sporting goods accessible to athletes and teams across Tanzania. What began as a small shop has grown into a trusted name in the sports industry, proudly serving schools, clubs, professional teams, and individual athletes. Located at Sinza Madukani, our store has become a hub for sports lovers looking for authentic, durable, and affordable gear. Over the years, we’ve built strong relationships with our customers by consistently offering a wide range of sports equipment, jerseys, and footwear for football, basketball, volleyball, netball, and tug of war. With over 15 years of experience, we continue to grow, innovate, and adapt to the changing needs of athletes. Whether you’re playing for fun, training competitively, or preparing for a championship, we’re here to equip you for greatness.

OUR MISSION

We have a mission to help businesses grow the best with existing conditions

Our mission is to empower every athlete, team, and sports enthusiast with reliable, top-quality gear that enhances performance, encourages participation, and inspires excellence. We are committed to: - Providing affordable and genuine sports products - Supporting the growth of sports culture in Tanzania - Ensuring exceptional customer service at every level - Helping teams and individuals achieve their sporting goals At SMART SPORTS GEARS , we don’t just sell sports gear — we fuel passion, promote teamwork, and celebrate every win with you.

OUR MISSION
OMARY SANGA
OMARY SANGA

MARKETING OFFICER

NANCY JUSTINE
NANCY JUSTINE

CHIEF OF FINANCIAL OFICER

HANS KEJO
HANS KEJO

OPERATION DIRECTOR

GEORGE WAKUGANDA
GEORGE WAKUGANDA

MD

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Want to talk to a marketing expert?

Marketing Strategy for Sports Gear Business 1. Brand Positioning - Present your brand as affordable, authentic, and global. - Use a slogan like: “Play Bold. Gear Up Right.” --- 2. Content Strategy (TikTok, Instagram & Facebook) TikTok: - Post short, engaging videos like: - “Unboxing” new football boots or jerseys. - “Before vs After” wearing pro gear. - “Which one would you pick?” (poll-style videos) - Athletes wearing your gear in action. - Showcase gear quality (slow motion, impact, flexibility). Instagram: - Use Reels for product demos. - Post carousel images of new arrivals. - Use stories to run daily offers, polls, or countdowns. - Highlight testimonials and team sponsorships. Facebook: - Target Facebook Ads to: - Age 16–35 - Interests: football, basketball, sports, athletics - Regions: East Africa, West Africa, and sports-loving countries - Post price lists, shipping info, and product features. --- 3. Offers & Incentives - Create bundles: e.g., Football boots + jersey + ball = 10% off - Flash sales: “24hr Only Deals” - Referral bonuses: “Invite a friend, both get 5% off” - Use a WhatsApp link for instant DM ordering.

Testimonials

What our clients say about us

At SMART SPORTS GEARS, our customers are at the heart of everything we do. From first-time buyers to professional teams, we’ve had the privilege of serving thousands of satisfied clients who trust our quality, reliability, and customer care.

Hans Kejo
Hans Kejo Operation Director
Star Star Star Star Star

Printing and designing it's better to our work..

George Wakuganda
George Wakuganda MD
Star Star Star Star Star

We care our customers and good management

Maria Celestine
Maria Celestine CEO
Star Star Star Star Star

Everything  going well because of   power and strong heart 

From our blog

Smart Sports Gears the best Company

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